Qualitasse and FAIRTRADE
2001
Qualitasse introduce Fairtrade coffee to the Magic Cafe in Oxford while the Magic cafe introduce Fairtrade to the locals. (Oxfords impendent coffee houses are almost all now using Fairtrade)
2002
Fairtrade coffee sales slowly increase as no other coffee companies interested in the Fairtrade cause.
2003
Fairtrade, Organic and 100% Arabica coffee beans introduced to the range and receives rave reviews.
2003
The Fairtrade range is increased as Qualitasse introduce Fairtrade Tea, Sugar, Hot Chocolate, Colombian Filter Coffee and instant coffee at LOWER PRICES than it's other well known brands and resists the opportunity to profiteer like some other companies jumping on the band wagon.
2004
All Qualitasse customers are offered the chance to try Premium Organic Java Fairtrade free of charge.
2005
More and more Qualitasse customers move over to Fairtrade beans from traditional brands.
2006
Qualitasse produce own label Fairtrade coffee for customers wishing to promote own brand coffee without compromising there ethical trading policy.
2007
JUST Fairtrade is here! After extensive testing and market research Qualitasse launch a dual Co-operative Fairtrade blend coffee bean. Designed with the high street coffee shop in mind.
With the blend made up of Brazilian and Tanzanian beans to produce an Espresso with the perfect base for Cappuccino and Cafe
Latte and ideal for the UK consumer taste (our trials have shown).
And at this price, your local coffee shop has no excuse not to try it. The price INCLUDES tax and shipping (UK Mainland only).
Lobby your local coffee shop and insist on JUST Fairtrade. Let us know and if we get the order, we will send you a M&S voucher for £10.
